Khachkar Studios Releases Church Engagement Masterclass in Three Languages

Khachkar Studios has released its third masterclass on revitalizing Armenian churches, now available in Western Armenian, Eastern Armenian, and English. The program addresses declining church attendance among U.S. Armenian young adults, citing data showing only seven of every 1,000 Armenian women ages 18–29 attend church on non-holiday Sundays. Among 23 Orthodox Christian groups studied, U.S. Armenian churches ranked 22nd in attendance.

The masterclass presents four goals and seven steps aimed at rebuilding participation, centering on a framework called Transparency, Accountability, and Performance (T•A•P). The program covers financial transparency, training, operating models, and Social Return on Investment, offering practical tracking tools for parishes.

Khachkar Studios has committed $100 million to support Armenian community implementation of these findings. All materials are available at khachkarstudios.com/masterclass3/.