Khachkar Studios Launches Church Revitalization Masterclass

Khachkar Studios has released Masterclass #3, "Revitalizing Churches Worldwide," addressing declining attendance in U.S. Armenian Orthodox parishes. The program highlights a stark statistic: only 7 of every 1,000 Armenian women ages 18–29 attend church on a typical non-holiday Sunday, ranking U.S. Armenian churches 22nd among 23 Orthodox Christian groups studied.

The masterclass presents four goals and seven steps to rebuild attendance and strengthen what the organization calls the T•A•P framework—Transparency, Accountability, and Performance. Topics include financial transparency, clergy training, church operations, and social return on investment metrics.

Khachkar Studios has allocated $100 million to support implementation of the findings. The condensed 22-minute video presentation is available at khachkarstudios.com, with an expanded 87-slide deck containing 72% new content for those completing earlier masterclasses.