Designer Creates Armenian Heritage Through Custom Apparel

Hrach Ghazanchyan, an Armenian-American veteran, has built a shirt design business centered on Armenian history and culture. Born in Armavir and raised in Los Angeles, Ghazanchyan served 23 years in the military before launching Hayk Heritage in 2022, named after the legendary Armenian forefather. Each design incorporates research into specific aspects of Armenian heritage—from historical figures like Monte Melkonian to pre-Christian deities like Astghik. Ghazanchyan's work reflects his own journey reconnecting with Armenian identity after decades in the diaspora. Customers report that wearing the shirts sparks conversations and curiosity about Armenian culture. Through his designs, Ghazanchyan aims to educate diaspora Armenians and international audiences about their shared heritage.